“Fun” the Brand, Compact in the Warehouse...and GREAT on the Shelves!
Professional Product Management
Based on professional product management, the "Fun" range is subject to a continuous re-evaluation process according to the various market specifications & trends. This has enabled us to set the standards in our market sector.
We have done an exhaustive in-depth study of the retail sector industry and integrated your constraints to tailor-make our products to your specifications, and to anticipate your demands.
One area we are constantly working on is reducing the size of shipping units according to the shelf area requirements, in order to maximize the space-turnover ratio while ensuring high volume of sales.
This would lower your capital value per SKU, while increasing the variety of products at the store level for the satisfaction of the consumer. A strong, strategic logistics network is the key to success of such a policy and the Al Bayader logistics structure has been developed step by step to this effect.
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Delivery & Logistics, The Backbone Of Success...
Our well-structured logistics system allows us to fulfill our promises of efficiency & maximum output, at the most effective prices.
Our priority is to maintain an optimum supply-chain to guarantee a smooth and quick process from our various logistics centres to the retail outlets. Our flexible logistics structure allows us to deliver even a minimum quantity of products in the shortest possible time, thus ensuring fluidity and constant availability of products at the point of sales.
Some News On "Fun" Display...
Based on our studies in maximizing shelf space, we have come up with a solution of minimizing space wastage by developing hanging packaging options, whenever possible. This will ensure better visibility and clarity of the display while occupying all available space.
Category Management, The "Fun" Specialty
Our strategy of maximizing the space-turnover ratio combined with our focus on logistics and strong image projection, is the driving force behind our sales activities.
Based on this, we have forged a strong relationship with our retail partners to portray a powerful “Fun” image on the shelves, while together, we constantly study the possibilities of improving the profitability of the selling space.
With this end in view, we have developed a Space Management Tool or Planogram (an example can be seen above) to tailor-make a virtual image of “Fun” on the shelves, according to specific requirements, constraints, market trends, etc... The baton is then handed over to our well-trained, professional team of merchandisers who will ensure that the “Fun” charm is carried from the drawing board to the shopping basket...
The “Scene” Of Magic...
“Fun” products are designed to be seen on the shelves. This is where the “magic” works... Colors & Logos combine to create a factual, complete “Fun” image where everything comes together in perfect harmony, and the “Fun” Spirit is revealed.
The consumer sees the different collections, usages, categories etc. clearly, and shopping becomes easy & enjoyable... truly a “Fun” experience!
Promotional Activities...
"Fun" brand is supported by Promotional Campaigns organized periodically and tailor-made to suit our customer-market requirements, specifications, and special or seasonal themes.
Brand awareness, attractiveness, shelf-space maximization, and rational display, are the core ideas here.
Promotional presentations entail special, massive & compact displays on full Gondolas... colorful & eye-catching... This also is “Fun”!